ARTHUR sets up shop at Le Bon Marché for Christmas

Bon Marché Arthur embroideries

Arthur moved to Le Bon Marché over the holidays, for an installation dedicated to Christmas, but above all to personalization.

You were therefore able to have your boxer shorts and pajamas hand-embroidered, to put your initials on them or for the pleasure of giving! With six thread colors to choose from, but also different types of possible embroidery (point or chain), Arthur has bet on diversity, so that everyone finds something for themselves.

And if the Bon Marché has invited Arthur, it is precisely because she embodies this spirit of sharing, modernity and elegance for which the Parisian institution is renowned. An Arthur garment embroidered with his name, wouldn't that be the ideal gift?