Become an ARTHUR affiliate

ARTHUR is a beautiful story that begins in 1983 when the founders fresh out of Essec shake up the codes of underwear with bright colors, exclusive patterns and modern cuts. The idea? To offer daring underpants rather than the eternal underpants, with patterns that brighten up men's daily lives. A small revolution in the world of men's underwear!

In 1992, the very first boutique opened in the very chic rue Victor Hugo in Paris. In 1996, they launched their franchise network and distilled the ARTHUR style all over France. Over the years, the brand's vision has seduced all generations thanks to models combining comfort and fancy patterns, thus making the strength of the house. Today, ARTHUR has around forty stores and 300 multi-brands in mainland France and Europe.

ARTHUR is a family business on a human scale. This family spirit continues in our stores. A warm proximity that makes ARTHUR boutiques a reassuring and engaging place to shop that transmits the brand's heritage, year after year, from generation to generation.

Today and tomorrow, it is the demand for quality, the family spirit and elegance that drive us! If you share our values and already have experience in textile distribution, join us and contribute to the dynamics of our network.

To contact the ARTHUR team, please send an email to specifying "Becoming an Affiliate" in the subject line. THANKS :)