Privacy policy

The purpose of this section is to inform Internet users and Arthur's clients of the use of personal data collected by Arthur.



Personal data is any information that directly or indirectly identifies a person: surname, first name, postal address, telephone number, e-mail address or IP address...


Arthur may collect personal data when you browse the website, when you create your customer account or when you make purchases on the website or in one of the Arthur shops.

At the time of collection of your personal data, Arthur informs you whether or not the collection is necessary, the purpose of the collection and the rights you have to refuse the commercial use of your data by Arthur.


The data is collected by the company Arthur, which acts as the data controller.


Arthur collects your personal data for different reasons:
- The creation and management of a client account and the management of our loyalty programme.
- The execution of e-commerce orders or shop reservations: delivery, return, reimbursement...
- Commercial canvassing by means of personalised or non-personalised offers, whether for Arthur customers or simply as part of the newsletter subscription.
- Carrying out statistical studies and analysing the purchasing habits of Arthur customers.
- Geolocation in order to assist in the search for shops near the customer's location, provided that the customer shares his or her location.


The personal data collected by Arthur is intended for its own use and that of its partners.

Arthur will transmit your personal data to contractual service providers for the processing of your purchases and e-commerce orders as well as for the performance of certain services offered by Arthur.

Arthur will also collaborate with commercial partners for the management of marketing and customer relations, in order to offer you personalised or non-personalised offers. To this end, Arthur may receive and pass on to its partners changes in your personal data that you indicate and receive and pass on non-electronic contact data (postal address) and profile data (not including personal data) that you provide. At no time will Arthur give or share your personal data with companies whose purpose is to acquire prospects and send commercial solicitations by SMS or e-mail without your consent.

If you have agreed to receive offers from our partners, you are likely to receive offers concerning the sale of men's, women's and children's ready-to-wear articles and household linen.

These transmissions are made in strict compliance with the regulations in force concerning personal data. You have the right to object to this transmission at any time by simply requesting it from Arthur in accordance with the procedures defined under the heading "Your rights".


Your personal data is kept for three years from the end of the commercial relationship or the last contact. However, data may be retained and archived for a longer period in order to comply with a legal obligation.


Your data may be transferred outside the European Union to our contractual service providers for the performance of our contractual obligations and to our business partners.


Arthur will use its best efforts to take all measures to ensure the protection, confidentiality and security of personal data transmitted to it in accordance with applicable legal provisions.


In accordance with the regulations in force relating to personal data, you have the right to access, rectify, limit the processing of, oppose, portability and erase data concerning you. You can also contact us to give us instructions on what to do with your data after your death by contacting the company 2JDL, (SIREN 518 990 700) at the following address Arthur - Service Client 176 rue d'Estienne d'Orves 92700 Colombes or by e-mail at the following address:



Introduction :

The purpose of this section is to enable you to find out more about the use and origin of navigation information processed during your visit to our site. Files called "cookies" may contain information relating to your navigation on our site. These "cookies", which record data, are installed on your terminal (tablet, smartphone, computer etc.).


A cookie is a piece of information placed on your hard drive by our site's server. It contains several pieces of information: the name of the server, the name of the cookie, its value and its expiry date.

This information is stored on your device in a simple text file which a server accesses to read and record information.

It is recorded by our site or by third party partners who handle particular features (see Part III Particular Cookies). Only the site that set the cookie can read the information it contains.

Cookies are not viruses and can in no way infect your computer.


Cookies are kept for a maximum of 13 months. At the end of this period, you will be asked to reset your cookies.

1. Essential functional cookies.

Functional cookies are those that allow you to navigate our site and take advantage of its basic functions. For example, they allow you to remain logged in to your customer account throughout your visit. Other cookies allow us to know how well the site is performing and to offer you a better experience on our site. These cookies are completely anonymous. Only we collect the information stored in these cookies.

2. Internal advertising cookies.

These cookies facilitate navigation on our site and allow the user to access certain features more easily and to offer you personalised advertising corresponding to your expectations. These additional features are not essential to the basic operation of the site.

3. Partner advertising cookies.

These allow us to offer you personalised advertisements that correspond to your expectations as well as products and services adapted to your centres of interest. The cookie does not collect any personal data but simply allows us to link your browsing to different sites. We pass on your browsing data (e.g. pages visited or links clicked) and your ID number to our partner and our partners deduce which advertisements might interest you. The cookie does not collect any personal data but simply allows us to link your browsing to different sites. Refusing this type of cookie has no impact on the use of our site and does not prevent the display of advertising on the Internet in general.


For Microsoft Internet Explorer 6.0 and above:
1. Choose the "Tools" menu, then "Internet Options".
2. Click on the "Confidentiality" tab
3. Select the desired level with the cursor.

For Microsoft Internet Explorer 5 :
1. Choose the "Tools" menu, then "Internet Options".
2. Click on the "Security" tab
3. Select "Internet" then "CustomLevel
4. Locate the "cookies" section and choose the option that suits you

For Opera :
1. From the main menu, select Settings.
2. Click on Privacy & Security in the sidebar.
3. Under Cookies, select one of the available options.

For Firefox :
1. Click the menu button ☰ and select Options
2. Select the Privacy and Security panel and go to the History section.
3. In the drop-down menu next to Retention Rules choose Use custom settings for history
4. Check the Accept cookies box to enable cookies, or uncheck it to disable them.

For Chrome :
1. On your computer, open Chrome.
2. In the top right corner, click More ⋮ ⟩ Settings.
3. At the bottom, click Advanced Settings.
4. In the "Privacy and Security" section, click Content Settings.
5. Click on Cookies.
6. Enable or disable Allow sites to save/read cookie data.


In order to send you the advertisements that correspond to you, Google uses your navigation data on our site and on all Google's partner sites. You can therefore benefit from personalised advertising banners thanks to this tool.

Ads served by Google are personalised based on many factors, such as the types of websites you visit or the mobile applications you have installed.

If you are not interested in this service, you can disable this option by following the instructions on the About Google Ads page.


These cookies allow the user to share content on our site with others. This is the case in particular with the "share" and "like" buttons from social networks such as Facebook, Twitter, etc.

These advertising cookies allow you to benefit from targeted advertising on social networks.


For more information on your rights and cookies, visit the CNIL website: