ARTHUR, fan of French cinema!

ARTHUR, proud to be a partner of the Aix-les-Bains film festival!

At ARTHUR, we love cinema and cinema pays us back! Bourvil and Louis De Funès in pajamas in La Grande Vadrouille, Jean Gabin in Un singe en Hiver or D e Funès (him again!) in La Madness of Grandeur… Pajamas and French cinema are a great love story. So when Marie-Annick, manager of the Aix-Les-Bains boutique, suggested becoming a partner of the Aix-Les-Bains French Film Festival , the idea was inevitably accepted! Today, we are therefore very happy to support the 2nd edition of the Festival which will take place from June 6 to 10 at the Casino Grand Cercle and its majestic theatre. A festival in the image of ARTHUR: friendly, generous and elegant, offering a program of screenings and quality entertainment.

We can only recommend that you take a trip to Aix-les-bains, which offers a real movie set between lake and mountains . And during your walk in the city center, pass by 130 rue de Genève to discover our shop!

Passionate about fashion and in love with her city, Marie-Annick wanted to offer her local clientele and tourists men's underwear, a specialty of the house, highlighting the attractions of Aix-les-Bains . Tadaaa… The ARTHUR Riviera des Alpes boxer was born! This limited-edition boxer, sold exclusively in the Aix-Les-Bains store, was a huge success. Launched with great fanfare in July 2022, it was out of stock just 3 months after its launch!

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