Since 1983, the creation of the Arthur pajamas and underwear collections has been the result of a meticulous organization. The challenge is high: every six months, we challenge ourselves to satisfy you by offering new models and patterns that correspond as much to our spirit as to your expectations. From our design office to your closet, we explain how an Arthur collection is born!
First Step: Inspiration
To begin with, the style team takes stock of past seasons. The pieces that liked and those that did less well give indications on the directions to take for the next collection. The creation therefore includes a lot of analysis: figures, trends, the spirit of the times... All this, taking into account Arthur's own spirit and what you like to wear.
But if the figures of the previous collection are very useful, they are not everything. “When you create, you have to know how to preserve your freshness, your instinct and your intuition to successfully renew yourself effectively. This is even more the case when you have dozens of collections in your luggage,” explains Anne Gillet, the brand's historic style director. Fortunately, inspiration is everywhere: social networks, fiction, museums, second-hand clothes, advertising, the clothes of loved ones, magazines, libraries.
“Once we have settled on the major themes, we have to identify current trends, particularly in the decoration sector. Because our clothes are mainly worn at home, they must echo the well-being at home ,” continues Anne. Then, all these ideas are brought together on a moodboard, which brings together all the stylists' favorites on a single board. An essential tool to implement their ideas, and which is a summary of the collection in large format.
Having fun during creation, "a step that is important to the heart"
Season after season, similar great themes return. For summer, inspiration revolves around travel. For winter, cocooning is at the top of the list.
From these main orientations arises the moment of the creation of patterns and prints, accompanied or not by puns. An inspiration that works in both directions: either the pun inspires a drawing, or the reverse.
And when the trigger fails, a solution imposes itself: brainstorming with the founder of the brand, Jean-Louis Pariente, who has always been involved in creation when it comes to relaunching The dynamic. The style director particularly appreciates these moments, which have become classics in the creative process. “These meetings give us the opportunity to let go,” she smiles. These are times when we really have fun and are close to our hearts.
The making phase
Next comes the choice of materials that will make up the collection's pajamas and underwear. In a logic of excellence, it is carried out in collaboration with the brand's trusted suppliers, according to the requests of the stylists or any innovative proposals coming directly from the factories.
From 2020, organic cotton has thus been added to the list of materials in Arthur's collections. Among them, we find cotton worked in different shapes depending on the product, polyester for swim shorts , along with lyocell and Vosges pilou. These last two respectively bring eco-sustainability and softness to the loungewear of the new collections.
All the information and the sketches of each men's pajamas or underwear can all be found on the collection plan. This document, piloted by Nacera, product manager, serves as a benchmark throughout the construction of a collection. Given to the various players involved in the creation and design of clothing, it can be constructed by material or by type of item. It provides an overview of the collection and its different references distributed among the different types of pieces. Updated when new models are finalized, it is the ideal tool to realize the progress of the creation and the realization of the collection in progress, until the departure for the confection.
Last step: from production to your wardrobe
Once the pieces are being manufactured at the various suppliers, the style team checks the quality of the materials, the first renderings, organizes the photoshoots with the models and creates the lookbooks.
This set of steps, steered in particular by the expertise of Marilyne, stylist, foreshadows the launch of the Arthur collection and then their deployment in our 40 stores throughout France. To finally end up in your closet!
